Spend Less, Know More: Marketing Tricks That Influence Your Wallet
Marketing tricks and how they manipulate our behaviors. By gaining insight into these strategies, we can empower ourselves to become more conscious consumers, making informed choices that benefit our wallets. 1. Celebrities in Advertising When you see a celebrity using the same brand of cereal or shaving cream, it creates an illusion of closeness. For example, an ad featuring an actor enjoying their morning coffee can make you feel that this product will make your day just as successful. Research shows that celebrity endorsements increase trust in a product by 50%. 1) Actor George Clooney has been the face of Nespresso for many years. Sales reportedly increased by 30% in markets where Clooney’s ads were aired. A survey indicated that 65% of coffee drinkers were more likely to purchase Nespresso after seeing Clooney in their commercials. 2)Beyoncé's partnership with Pepsi included commercials and promotional campaigns that boosted Pepsi's sales by 10% during the campa...